Adapt and Adopt — Justin Fanelli
Available for pre-order

Adapt
and Adopt

A Simple Way to Solve The Most Complex Problems

The rat race has gone hypersonic. Most people respond by pushing harder with the tools they already know — and falling further behind. This book is the other option: step back, borrow what already works, and let leverage do what effort can't.

Ordering 20+ copies? Contact Wiley rep Katie Helm — reference Adapt and Adopt, ISBN 9781394467808.

Chapter 12 opening illustration: "Bridge to the Impossible" — a map of the United States under construction from bricks on a central platform, built using all six simple machines: pulley, wheel, lever, wedge, screw, and inclined plane. Chapter 12 · Bridge to the Impossible
From the manuscript

“As a freshman, I was undersized and barely made the high school soccer team. Even ‘barely made it,’ my father still lovingly reminds me, holding his thumb and finger so close together that they’re almost touching, was generous.

So I faced the choice adversity usually provides. Complain about the system. Quit. Or change what was within my control.

I changed. Not the rules, my teammates, the game. Just myself, my actions. By senior year I was captain. The same circumstances that had buried me on the bench were the ones that made me better.”

— Chapter 2, The Adapter's Advantage
The big idea

Adapting is the entry fee. Adoption is how you win.

This is a book about winning by bringing in the tools, talent, and technology that already exist — instead of grinding to invent your own from scratch.

But adoption has a prerequisite: adaptation. If you can't change, you can't adopt. And if you can't adopt, you're running the same race in last year's shoes while the rest of the field has moved to carbon plates.

Adapt and Adopt gives that instinct a framework: six simple machines, borrowed from the oldest engineering there is, retooled for the fastest-moving problems in business, government, and technology. No theory for its own sake — just leverage, applied.

What's inside

Twelve chapters. Six machines.

01

Footracing Against Hypersonics

Why organizations that choose working harder over increasing leverage increasingly lose.

02

The Adapter's Advantage

Staying agile in a world that constantly asks for a five-year roadmap.

03

The Adopter's Advantage

The golden age of borrowing brilliance.

04

The Inclined Plane

Turning innovation conversion into downhill running.

Investment horizons
05

The Lever

Move the needle with less force.

Outcome metrics
06

The Wheel

Why fast, bad, and wrong beats perfect.

Disruptive piloting
07

The Screw

Going deeper by turning outward.

Structured challenges
08

The Wedge

The past is spending your future.

Structured divestments
09

The Pulley

One motion, less friction, more lift.

Strategy through execution
10

Solving Integration

Combining tools for portfolios of excellence.

11

Retooling the Workforce

From a culture of activity to a culture of outcomes.

12

Bridge to the Impossible

Making the impossible routine at world scale.

About the author

Justin Fanelli

U.S. Navy · Chief Technology Officer TEDx Speaker Digital Transformation

Justin has spent his career inside the organizations everyone assumes can't move fast — the ones with the oldest infrastructure, the strictest rules, and the most to lose from getting it wrong. As a Chief Technology Officer for the U.S. Navy, he helped one of the largest, most risk-averse institutions in the world adopt commercial technology at a pace it wasn't built for. Adapt and Adopt is the framework he built to do it, tested in rooms where the stakes were real and the deadlines weren't negotiable.

Help pick the cover

A gallery of options.

Pick the one you'd grab off a shelf. Votes go straight to Justin — there's no public tally here, so vote your honest first instinct rather than the crowd's.

Cover option A: a retro-illustrated brick factory building with an American flag, a robotic arm reaching from an open bay to hold a green gear.

Option A · Foundry

A robotic arm reaches from an open factory bay to set the gear, flag on the wall.

Cover option B: a robotic arm reaching toward an olive-green flag-marked drone against a dark green-to-brown gradient.

Option B · Handoff

A robotic arm reaches toward the drone — the moment of handoff, machine to machine.

Cover option C: a photographic suspension bridge crossing a misty jungle canyon, with a gold embossed title treatment.

Option C · Cinematic

Photographic bridge scene, gold embossed title, tech-network overlay.

Cover option D: a minimalist dark green wraparound cover with a simple orange bridge icon and bold white title type.

Option D · Minimalist

Dark green wraparound, single bridge mark, bold sans-serif type.

Cover option E: a textured parchment wraparound cover with bold black title type, a wagon-wheel motif, and sample blurbs on the back.

Option E · Textured

Aged-paper wraparound, wheel motif built into the title, blurbs on the back.

Cover option F: a two-tone wraparound with a brown leather-textured top and teal lower band, an orange bridge mark, a bold white slab-serif title, and Justin Fanelli's Navy CTO byline.

Option F · Two-Tone

Brown-and-teal wraparound, orange bridge mark, bold slab title with your Navy CTO byline.

Cover option G: a rusted-steel title suspended by cable from a U.S.-flagged cargo drone against a bright blue sky.

Option G · Airlift

A drone hauls the rusted-metal title out of a clear blue sky.

Cover option H: the same cargo-drone airlift scene set against a warm ember-to-forest-green gradient.

Option H · Airlift, Dusk

The same airlift, reset against a warm ember-to-forest dusk.

Cover option I: a drone carrying an orange beam to complete the gap between two halves of a bridge, against a dark green background.

Option I · Last Mile

A drone completes the bridge, carrying the final span across the gap.

Cover option J: the title spelled out entirely in formation-flying drones against a dark sky, with one drone breaking off the formation.

Option J · Squadron

The full title spelled out in formation-flying drones, one breaking rank.

Cover option K: drones forming most of the title with a ring of small boats forming the letter O, a sea-to-air formation motif.

Option K · Fleet

Drones and boats share the formation — sea and air both adopting.

Cover option L: a single cargo drone lifting a minimalist stone block-letter title on cables against a dark green gradient.

Option L · Suspended

One drone, minimal block letters, cable-hung against dark green.

Cover option M: a wraparound cover of a surfer riding a wave toward a robotics-lined shoreline, with an

Option M · Momentum

Wraparound: a surfer rides the wave toward an automated shoreline.

Cover option N: a deep forest-green leather-textured spine and front cover with an orange bridge mark.

Option N · Leather

Deep forest-green leather, bridge mark, quiet confidence.

Cover option O: a wraparound cover of two interlocking puzzle-piece connectors meeting in a spark of light on a dark tech background, with an

Option O · The Fit

Wraparound: two connectors click together in a spark of light.

Cover option P: a compact bridge-over-water illustration in forest greens, with the spine included.

Option P · Overlook

A compact bridge over water, spine included, forest palette.

Cover option Q: a weathered blue shipping-container door stenciled with the title in cargo-manifest lettering, freight details and a

Option Q · Container

The title stenciled on a weathered shipping-container door, freight-manifest detail.

Cover option R: a pulley rigged with an American-flag wheel, two silhouetted figures hauling rope on either side as the title rises up the taut lines.

Option R · Pulley

Two figures hauling rope over a flag-marked pulley, title rising with the load.

Option S cover: Adapt & Adopt, two-tone block type

Option S · Split Block

Bold cream block type on a rust-over-forest-green split, gold subtitle — no illustration, all typography.

Option T cover: Adapt & Adopt, italic two-tone block type

Option T · Split Block, Italic

The same rust-over-green split, with ADAPT slanted forward for speed while ADOPT stays upright.

Adapt and adopt in action

Your leverage story could be next

Every chapter in this book started as somebody's Tuesday. If a tool from Adapt and Adopt changed how your team ships, hires, migrates, or maneuvers past status quo — tell us. Early stories may be featured in future editions and on this page.

Your story could appear here.
Be one of the first to share what worked.

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Press & coverage

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